Ecommerce Marketing Agency for Shopify and DTC Brands
We run Meta, Google and TikTok ads, make the creative, build the landing pages and handle SEO for ecommerce brands that sell physical products people buy again and again.
- Meta & Instagram ads
- Google & Shopping
- Ad creative
- Landing pages
- Shopify SEO
NextAds is an ecommerce marketing agency for Shopify and DTC brands that sell supplements, food and drink, beauty products and outdoor gear. Two partners run the work: the ads, the creative, the pages those ads send people to, and the search pages that bring buyers in without paying for each click.
We add no markup to your ad spend, work month to month with no lock-in, and track every order to a source. You get the numbers every week, in plain English.
What our ecommerce marketing agency runs
We handle the channels, the creative and the store pages together, so the ad and the page after the click make the same promise.
Prospecting and retargeting on Facebook and Instagram, tested against new creative every month. See Meta ads for ecommerce brands.
Search catches people already looking for your product. Shopping ads run on the product data in your Google Merchant Center account, which Shopify’s Google & YouTube channel can sync from your store. See how we run Google Ads.
Short video for products people want to see in use before they buy, cut from the same creative pipeline as your Meta ads.
Static ads, UGC-style edits and AI product scenes, with angles taken from your reviews and from what competitors run. A fresh batch every month. See ad creative.
Product pages, offer pages, advertorials and listicles on Shopify or WordPress, built to load fast on a phone and A/B tested. See how we approach conversion rate optimization.
Technical fixes plus product and collection pages written for the searches shoppers make, and visibility in AI search. See Shopify SEO, or run our free AI visibility audit on your homepage, robots.txt and llms.txt.
Meta Pixel plus Conversions API, Google conversion tracking and UTM tags on every ad link, read against your Shopify orders. See Meta Pixel and Conversions API on Shopify.
Who we are built for
NextAds is set up for brands that sell physical products people buy again and again. For those brands the creative, the landing page and the second order all matter at once, and a DTC marketing agency has to plan for all three.
Each category has its own page. The figures below come from our October 2, 2026 sweep of 154 advertisers in the US Meta Ad Library and the sites behind their ads. Most of the 154 are product brands; the automatic filter also kept a few retailers, marketplaces, an online grocer, link and landing-page services and review sites. The study section further down explains how the sample was built. Store apps were detected from each site’s homepage code on that one day, so those counts are minimums.
Health claims, adults-only targeting and subscribe-and-save offers. A subscription offer or app showed up on the sites of 28 of the 43 supplement advertisers. See supplement marketing.
Trial packs, flavors and reorders. A subscription offer or app showed up on 17 of the 21 food and beverage advertiser sites we could load, the highest share of any category we searched. See food and beverage marketing.
Ingredient claims, rules against ads that attack how someone looks, and creative built from customer reviews. 15 of the 25 beauty advertisers sent at least one matching ad straight to a product page, a higher share than in any other category, so the product page has to answer what the ad raises. See beauty brand marketing.
Seasonal demand and gear that sells once people see it working. 25 of the 33 outdoor advertisers had at least one video ad in our sample, the highest share of any category. See outdoor brand marketing.
Supplement and beauty ads carry extra rules. Meta’s Health and Wellness policy requires ads for dietary, health and weight loss or gain products, and for cosmetic procedures, surgeries and permanent cosmetic products, to target people 18 or older; non-permanent beauty products such as creams, makeup and hair products are exempt. An ad that shows a before-and-after transformation of a general cosmetic product still has to target people 18 or older. The policy also bars weight loss and cosmetic ads from statements that put down how someone looks. Meta’s Personal Attributes policy rejects ads that imply the advertiser knows a viewer’s health condition. The FTC’s Health Products Compliance Guidance expects health claims to rest on competent and reliable scientific evidence. Any supplement or beauty ad we write starts inside those rules; our guide covers what Meta allows in supplement ads.
Car dealerships have their own page: car dealership marketing.
Tracking comes before spend
Meta and Google both steer delivery toward the purchases they can see. If the purchase event is missing, or counted twice, the campaign learns from the wrong signal, and more budget only makes that worse. So we check tracking before we ask for a bigger budget.
Shopify ran 127 of the 150 advertiser sites we could load in our sweep, so that is where we start. In Shopify’s Facebook & Instagram app, the data sharing level decides whether purchases reach Meta through the Conversions API as well as the Pixel, and when both report the same order, Meta’s recommended way to count it once is a matching event name and event ID. On the Google side, we set up conversion tracking against the same orders and put UTM tags on every ad link so Shopify can credit each order to a campaign. The step-by-step setup is in Meta Pixel vs Conversions API on Shopify.
If Meta places a supplement store in its health and wellness data category, it can restrict which events reach Meta, from specific mid- and lower-funnel events up to stopping all of them, in some regions or everywhere. Meta’s help page does not name the restricted events, but for a store the ones at stake are those closest to the sale, such as Add to Cart and Purchase. Our guide to Facebook ads for supplements covers the restriction levels and how to check yours.
How we start with a new brand
- 1Free Meta ads teardown
Tell us your brand. We build the teardown from public information only: your live ads in the Meta Ad Library, the pages those ads send people to, and what your Pixel shows from the browser, so no ad-account access is needed. A partner replies within one business day, and the written teardown follows by email. It ends with three ads or angles we would test first. We never publish a teardown without your written permission. Request one on the free Meta ads audit page.
- 2Tracking fixes
Pixel and Conversions API sending purchases once each, UTM tags on every ad, and platform purchase counts checked against Shopify orders.
- 3First creative batch
Statics, UGC-style edits and AI product scenes built on angles from your reviews and your competitors’ ads, so each concept tests a different reason to buy.
- 4A landing page for the offer
A product page, an offer page or an advertorial, matched to what the ad promises and A/B tested once traffic arrives.
- 5Weekly numbers
What sold, what each channel says it sold, what we changed and what we are making next.
How we read results
Ads Manager, Google Ads and Shopify each count orders their own way. Meta and Google each credit purchases to their own ads, so one order can show up in both reports, and Meta’s attribution setting can include people who saw an ad without clicking it. Shopify credits marketing from UTM parameters and connected apps, and its marketing reports use last non-direct click by default, with last click, first click, any click and linear as options.
So the weekly report puts the numbers side by side:
The orders Shopify credits to each channel, next to what Meta and Google report for the same week.
Shopify’s order conversion summary shows how many orders each customer has placed, so we report new customers apart from repeat buyers.
Total ad spend against total store revenue, a number no platform’s attribution can change.
Which creative and which landing pages brought the orders, and what we test next.
For a product people reorder, the first order is only part of the picture, and our sweep shows how many advertisers are set up for the second one. Of the 150 sites we could load, a subscription offer or app showed up on 83, Klaviyo email on 122 and an SMS tool on 27. These come from homepage code, so they are minimums.
What 340 live Meta ads showed us
On October 2, 2026 we ran 12 US Meta Ad Library keyword searches across supplements, pet, food and beverage, beauty and outdoor gear and found 187 advertisers. An automatic filter removed the marketplace, retailer and platform domains it recognized, restricted categories and advertisers with no website link, which left 154. Most of the 154 are product brands; the automatic filter also kept a few retailers, marketplaces, an online grocer, link and landing-page services and review sites. We left them in so every number can be rebuilt. From those 154 advertisers we read 340 live ads that matched our keywords.
Of the 340 ads, 148 linked to a dedicated landing page, 123 to a product page, 41 to the homepage and 28 elsewhere.
111 of the 153 advertisers with a dated ad had a matching ad that had been live for 90 days or more. The median advertiser’s oldest matching ad had run 132 days.
187 of the 340 ads were video and 153 were static images or carousels.
Two limits apply. Each search captured the top 35 to 40 ads in Meta’s default order, which favors long-running ads, and the Ad Library shows no spend or sales for these ads. We do not run any of these accounts. The method, the category tables and the caveats are in the full DTC Meta ads study.
In practice, the first things we read in a teardown are the page behind each ad, how long the longest-running ads have been live, and whether the video and static mix matches what the brand can produce every month.
Which channels these advertisers run besides Meta
We found these advertisers through their Meta ads, but most of them advertise somewhere else too. We looked for other ad platforms’ tags in the homepage code of the 150 advertiser sites we could load, and we looked up the 72 brands on our shortlist in Google’s Ads Transparency Center.
| What we checked | Found | Out of |
|---|---|---|
| Ads in Google’s Ads Transparency Center | 62 brands | 72 on our shortlist |
| Google Ads tag in homepage code | 91 sites | 150 loaded |
| AppLovin tag in homepage code | 38 sites | 150 loaded |
| Microsoft Ads tag in homepage code | 24 sites | 150 loaded |
| TikTok tag in homepage code | 14 sites | 150 loaded |
Tag counts are minimums. 13 of the 72 shortlisted brands were running Google ads with no Google tag we could see in their homepage code. The shortlist is the 72 brands we picked for a closer look, including the 31 we checked in full, so it is not a random sample, and an ad count says nothing about spend.
In our data, Google was the most common second channel, and Search and Shopping reach people who are already looking for the product. We report every channel against the same Shopify orders, so a second channel is judged on the Shopify orders it adds.
Working with a New Jersey ecommerce agency
NextAds is a New Jersey ecommerce marketing agency run by two partners, and you deal with them directly. Orest Qavolli is the New Jersey point of contact and answers every new inquiry. Genti Xharavina runs the work itself, from creative and ad accounts to landing pages and SEO, and sends the weekly numbers. A partner replies within one business day.
The work runs remotely, so a brand anywhere in the US can work with us the same way as one in New Jersey. Read more about the partners, or send us a message.
Ecommerce marketing questions, answered
What does an ecommerce marketing agency do?
It runs the paid channels for an online store, makes the ad creative, builds the pages the ads point to, handles search, and reports what each part brought in. At NextAds that means Meta, Google and TikTok ads, statics and UGC-style video, Shopify or WordPress landing pages, SEO and tracking, run by the same two partners.
Are you a Shopify marketing agency?
Yes. Shopify ran 127 of the 150 advertiser sites we could load in our October 2026 sweep, so our process is built around it: the Facebook & Instagram app, the Google & YouTube channel and Shopify’s own marketing reports. We also build landing pages and sites on WordPress.
Do you mark up ad spend?
No. We add no markup to ad spend, and you stay month to month with no lock-in.
Should we start with Meta or Google?
It depends on how people find your product. If they already search for it, Google Search and Shopping catch that demand. If they need to see it first, Meta and TikTok create it. Most of the shortlisted brands in our sweep had ads on both. The free Meta ads teardown covers the Meta side.
Do you guarantee ROAS or sales?
No. Results depend on the product, the offer and the market, so we do not promise a ROAS or revenue figure. We do commit to tracking you can check against Shopify, new creative every month and the numbers every week in plain English.
What experience do you have with DTC brands?
Genti Xharavina spent years making paid-social creative that sells physical products for direct-to-consumer brands before NextAds. Our research on this market, including the 340-ad study above, is published on this site.
What do you need from us to get started?
For the free Meta ads teardown, only your name, email, brand and website. We do not need access to your ad account. If we work together after that, we ask for access to your ad accounts, your Shopify store and your analytics.
Tell us what you sell.
We reply within one business day, starting with a free review of your ads and the page they land on.
- You send the basics. What you sell, your site, and what it should do better.
- A partner reads it. Your ads and the pages they land on, from public information.
- You get a reply in one business day. What we would fix first, in plain English.