Photo: Windows / UnsplashAdvertorial vs Listicle: Which Pre-Sell Page to Use for Meta Ads
In the advertorial vs listicle choice, an advertorial is one article-style story that explains a problem and sells one product as the answer, and…
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Paid Ads
Photo: Windows / Unsplash
Photo: Claudio Schwarz / UnsplashDTC Meta Ads Study: Where 340 Live Ads Send Clicks and How Long They Run
We read 340 live Meta ads from 12 US Ad Library searches for supplements, pet, food and beverage, beauty and outdoor gear on October…
Photo: Swello / UnsplashFacebook Ad Creative Fatigue: How to Spot It, Fix It and Plan Refreshes
Facebook ad creative fatigue is when the same people have seen your image or video so often that they stop responding and cost per…
Photo: Portafolio Fotográfico Automotriz / UnsplashFacebook Ads for Car Dealerships: Inventory Ads, Finance Rules and Lead Tracking
A setup guide for dealership Facebook and Instagram ads: the vehicle catalog behind inventory ads, the targeting Meta removes from finance offers, lead forms…
Photo: Swello / UnsplashFacebook Ads for Plumbers: When They Work and How to Set Them Up
Facebook ads work for planned plumbing jobs like water heaters, repiping and drain maintenance, while Google catches the emergencies. Here is how to set…
Photo: Shruti Mishra / UnsplashFacebook Ads for Supplements: What Meta Approves and What It Rejects
Supplement brands can advertise on Facebook and Instagram within Meta's health rules. This guide covers the claims Meta rejects, how to rewrite them, and…
Photo: Thanos Pal / UnsplashGoogle Ads Not Getting Calls? A Checklist for Local Businesses
When Google Ads gets clicks but no calls, the cause is usually calls that are not being counted, ads running when nobody answers, or…
Photo: Clay Banks / UnsplashHow Many Ad Creatives to Test on Meta: A Budget-Based Framework
Test as many distinct concepts as your purchases can judge, at about 20 purchases each. With a fifth of the budget on tests and…
Photo: Vitaly Gariev / UnsplashHow to Choose a Meta Ads Agency: Questions, Red Flags and the First Month
Pick an agency that works in ad accounts, pixels and catalogs your business owns, lets Meta bill ad spend to your own payment method…
Photo: Jakub Żerdzicki / UnsplashHow to Read a Competitor’s Ads in the Meta Ad Library
The Meta Ad Library shows every live ad a brand runs, but for US product ads it shows no spend, results or audience. Here…
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