Photo: Luke Chesser / UnsplashHow to Read a Competitor’s Ads in the Meta Ad Library
The Meta Ad Library shows every live ad a brand runs, but for US product ads it shows no spend, results or audience. Here…
NextAds Insights
Insights
Plain-English notes on ad creative, landing pages, search and AI search, from the people running the campaigns.
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Photo: Land O'Lakes, Inc. / UnsplashLocal Services Ads vs Google Ads: Which Should a Plumber or HVAC Company Run First?
Local Services Ads charge per lead and carry the Google Verified badge; Search ads charge per click and send people to your site. Here…
Photo: Claudio Schwarz / UnsplashMeta Pixel vs Conversions API on Shopify: Do You Need Both?
Run both, and give the browser and server copy of each event the same event ID so Meta counts it once. Here is what…
Photo: Compagnons / UnsplashShopify Collection Page SEO: Titles, Copy, Filters, Canonicals and Schema
Shopify collection page SEO means making each collection the best answer to one search phrase: the phrase in its page title, heading and URL…
Photo: Luke Chesser / UnsplashFacebook Lead Ads for Contractors: Instant Forms That Turn Into Booked Jobs
Facebook lead ads for contractors book jobs when the instant form filters out casual taps and someone calls each lead within minutes. This guide…
Photo: Jakub Żerdzicki / UnsplashHow to Track Phone Calls From Google Ads: A Step-by-Step Guide for Local Service Businesses
Turn on call reporting so your call assets show a Google forwarding number, and add the Google tag and phone snippet so your website…
Photo: Kenny Perez / UnsplashPerformance Marketing for Home Services: Where Plumbers, HVAC and Roofers Should Start
Count your calls first, fix your Google Business Profile and website second, then run Local Services Ads and Google Search for urgent jobs and…
Photo: Zulki Jrzt / UnsplashPlumbing Website Design: How to Build a Plumber Website That Gets Calls
A plumber website that gets calls puts a call button on every screen, gives each job and each town worth a page its own…
Photo: Luke Chesser / UnsplashHow to Get Your Business Recommended by ChatGPT, Perplexity and Google AI Overviews
AI SEO is optimizing so ChatGPT, Perplexity and Google AI Overviews recommend your business and cite your site. The practical order of operations: unblock…
Photo: Swello / UnsplashHow to Remove Bad Reviews From Google (and What to Do When You Can’t)
Google will not delete a review because it is negative, but it does remove fake, conflicted and abusive ones. How to report them, how…
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We reply within one business day, starting with a free review of your ads and the page they land on.
- You send the basics. What you sell, your site, and what it should do better.
- A partner reads it. Your ads and the pages they land on, from public information.
- You get a reply in one business day. What we would fix first, in plain English.